To promote the 2024 release of Disney’s Mufasa, I produced a holographic digital-out-of-home experience that ran for two nights at The Grove in Los Angeles.
The piece reimagined a classic moment from The Lion King in a striking, unexpected format, as a real-life hologram floating over LA , generating huge organic reach on Disney’s social channels and a flood of user-generated content.
I led the project from pitch and concept development through to final delivery.
