To help BMW launch their new iX2, we took over Paris’s central business district with a stunning 3D billboard. Our 3D digital-out-of-home adaptation – including several original “break the screen” shots – follows the mega popular virtual influencer Lil Miquela as she arrives on Earth and experiences the beauty of humanity for the first time.
I had the pleasure of overseeing this project as Executive Producer, leading the pitch, scope definition, and timeline management.
